optimized for accessibility
All experiences are fully accessible to screenreader devices, and users may choose a special view that is cleanly organized and laid out for users who want (or need) it to be simple.
beauty
Baked into our technologies is a fine attention to detail in styling and timing interactive functionality. Our kits are easily skinned and transformed into uniquely branded experiences.
search engines
Because all data exists in ordinary XHTML and do not demand JavaScript or Flash to function, our experiences are fully accessible to search engines.
mobile devices
If users are accessing our experiences using a portable device such as a mobile phone, or the latest portable gaming device, our experiences will be usable.
speed
We minimize the objects needed to create the experience and watch every byte. Status messaging is included for heavier elements, and we also defer hidden pmedia while remaining SEO compliant.
advertisers
Our experiences include a hook for refreshing ads on user interaction. This enables AOL to realize a payoff for extended interaction within the interactive experience.
and universal syndication
Because the content validates to XHTML standards, it can easily be repurposed to RSS or Atom formats through XSLT.