Andy’s new book aims to be the ultimate companion to those interested in squeezing every bit of traffic out of their site. From the latest SEO/SEM advice and hot new tools and techniques in improving load times, to tips on improving conversation rates, this book promises to raise its predecessor’s high bar for information overload – in a good way.

Featured prominently in the performance section is AOL’s recently open-sourced tool, Pagetest. While admittedly not the sexiest of names, Pagetest has all the best features of commercially available tools like HTTPWatch, plus the added benefits of open source like access to the developer for feature requests, questions, etc.

In reflection on the writing experience – it’s a time intensive and attention rich sport. I have a new found respect for authors who have full time jobs (and families) and manage to write an entire book! I think I’ll start with blogging and see how that goes before committing all my thoughts to the printed word. Optimization is about going green, anyway.

Here’s the new Website Optimization book at Amazon, if you want to pre-order or add to your Wish List. Enjoy!