What to consider before choosing a WordPress theme?


Most beginners feel overwhelmed when it comes to selecting a theme for their WordPress site. There are thousands of free and paid options. Each theme looks better than the other. What to consider before choosing a WordPress theme? A theme should be according to your needs and all other requirements otherwise, it will be of In this article, we will share the 9 things you should consider, so you can choose the best WordPress theme for your site.

What is the importance of a good theme?

The Theme of your website plays an important role for your website. Following are the prominent areas which explain the importance of a Theme:

  • The theme plays an important role in determining the quality of your website.
  • Your theme is the face of your WordPress site and plays an important role in how users, as well as search engines perceive it.
  • Some WordPress themes that look really great can actually make your website incredibly slow.
  • If a good theme is not chosen in the beginning, you will be locked into that theme or will have to pay a developer to help you switch.

Making a Good Choice

Making a good choice out of a pool of WordPress themes is clearly a difficult task. Your WordPress theme should complement the content of your website. For example, if you are starting a blog on politics or social issues, then you would want a theme that improves readability and so on.

Let’s discuss the features which you should look for before selecting a theme for your website.

1) Simplicity


Many WordPress themes come with lots of colors, complex layouts, flashy animations, etc. Sometimes you may need those things, but in most cases, you don’t really need all that. It needs to look good but without compromising on usability and simplicity.

The purpose of web design is to help users find the information they need and to help site owners achieve their goals at the same time. So the theme should be more user-friendly rather than be shining and shooting.

2) Speed


The maximum time of a website to load is 7 seconds or it is tagged as not working by users. Fast page-loading speed does not just improve the general user experience of a website but has also been confirmed to improve search engine rankings, conversion rates and, thus, online revenue.

3) Responsiveness


Responsiveness is not optional anymore. Responsive themes adjust their layout to different screen sizes and devices. Depends on the nature of the site also, but almost 50% of the websites have traffic from handheld devices.

Most WordPress themes are already responsive by default. But there are still sellers who are selling fixed width layouts that are not mobile friendly at all. Make sure that the theme you are choosing for your website is mobile friendly.

4) Browser Compatibility


Your website should not follow cross-browser compatibility issues since it is completely unsure that which browser will be used by the vistior. Since a single user usually switches between browsers every now and then.

5) SEO Friendly

SEM industry; SEO company; Internet Marketing Professional; Search SEO Company
SEM industry; SEO company; Internet Marketing Professional; Search SEO Company

Your WordPress theme plays a crucial role in your site’s SEO friendliness. A good looking theme can still generate poorly coded HTML, this could affect your site’s performance on search engines.

You can also take a look to see if the page generates proper HTML5 by checking it with W3C Markup Validation service.

6) Supported Plugins


The real power of WordPress comes with WordPress plugins. These plugins make it possible for you to do anything with your WordPress site. Make sure that your WordPress supports most the common plugins. Furthermore, you can see the list of common plugins on this article: What are the must-have plugins for a new WordPress site?

7) Ratings & Reviews


Another solid indicator of a WordPress theme’s quality is ratings and reviews provided by their users. So, if you are unsure about the quality of a theme you can learn it by its reviews.

Almost all WordPress themes can get a few bad reviews but if the number of bad reviews is unusually high, then you should read them carefully.


One of the best things you can do when choosing a theme is to learn about the person or company who made it. If they have a reputation to live up to, then their themes will undoubtedly be of a higher quality than developers who don’t.

That being said, with the recommendations in this post, you are hopefully now better informed to avoid the really bad themes and to choose one that is fast, well coded and SEO-friendly and that includes all of the features you need.

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