SEO is one of the few industries in which years of experience means far less than your ability to stay ahead of the curve, adapt to changes and algorithm updates before they arrive, and always put quality content and organic link building strategies above shady SEO tactics. Here is my guide to land a Search Engine Optimization job explained step by step.
1) Basic Skills
If you want to get an edge over the other applicants for your first role there are some skills that will put you leagues ahead of the others. Employers are drawn to graduate CV’s with words like blog, html, CSS, SEO, WordPress, Analytics and so on. It’s all very well having the words on your CV but can you demonstrate how you have used them?
Check this out to learn basic and necessary SEO skill set explained from bottom to top.
Before diving into SEO techniques it is important to know the basics of web development. It really doesn’t hurt to understand the basics of creating a page in HTML, using a CSS stylesheet and FTPing your work to a host site. Ultimately, providing a blog or basic site url on your CV will look really good. Basically, your resume and portfolio should show off your experience long before you even walk into the interview room.
2) SEO Techniques
Now, you have to learn the important SEO techniques to integrate on your website. You might have to go through a lot of readings. But this is a crucial stage for an SEO job. The Beginner’s Guide To SEO is still one of the most definitive and complete guides to the fundamental principles of SEO. This book is not static and it frequently gets updated as the technologies get updated. You might also want to try out Aaron Wall’s SEObook, who has a suite of free tools and lots of blog history to catch up on.
I recommend to all beginners that they should start keeping an eye out for the best bloggers and most authoritative sources of SEO news quite early on. It really helps in an interview if you can talk about SEO sites that you visit regularly and explain why you like them. This will help you preparing the different topics during interview such as Pigeon, Panda, Matt Cutts, Rank Brain etc.
3) Link Builiding Strategies
Some SEO’s feel that linkbuilding is the hardest part of their job. The best SEO’s I know founded their career in linkbuilding!
According to Moz’s Beginner’s Guide, link building strategies fall into three main camps:
- Organic links: links given naturally by websites that link to your content.
- Non-editorial links: links created through blog comments, user profiles, etc.
- Outreach links: links that benefit both parties, usually suggested by the SEO agency who stands to benefit.
So, what’s your link building strategy? Will you have an answer if your potential employer asks?
4) Tools Knowledge
The Internet Marketing Handbook, this handbook provides incredibly detailed list of useful tools for SEO. These are just a sampling of tools that work well:
- Google Analytics
- SEO Power Suite
In your interview, make sure you can talk about the different tools you need and why they’re so vital to your job. Without relying on these tools you cannot run an SEO business.
5) The Interview
At the end of the day, an interview for an SEO position is still a job interview. Treat it as such.
When walking into your interview, you should know:
- Tell me about your blog. What features are optimised for search engines?
- Which SEO strategies you think will work.
- Why you believe they’ll succeed for that particular company
- Tell me how you would get more links to your website
- What your follow-up move is if they do succeed, and what you’ll do if they fail.
See these questions are not tricky. You need get yourself prepared for such type of questions and then you are good to go.
Make sure your resume and cover letter is tailored specifically to your potential employer and free of error. Groom your online profiles and portfolio, including all of your social media profiles.
So far we have discussed all the steps that you should follow in order to secure a position in a good SEO. There is one thing to remember about SEO always is that even if you are a master of SEO few years ago means almost nothing in today’s digital world. So if you are well aware about where the SEO is currently standing you’ll stay ahead of the curve and will get a job in no time. I hope this article helps and Best of Luck in finding a good SEO job 🙂