With ever-evolving technologies, it’s essential to stay up on the changes and trends in digital marketing. That’s the only way to remain a step ahead of the competition. If you fall behind on marketing your brand with the newest strategies, it won’t take long for you to lose your spot in your specific industry. Instead of worrying about that possibility, keep yourself up-to-date on the expectations for what is going to be implemented in digital marketing in 2019.
Shorter Snack Ads
With the plethora of video content emerging every single day online, it isn’t much of a surprise to find out that people’s attention spans are shrinking. Before, a 30-second video wouldn’t chase someone off. Today, if your video runs for over 30 seconds, you can expect that you have lost at least half of your audience.
That’s why “snack ads” are becoming increasingly popular. They are short 10-second snippets that keep the audience engaged for the duration of the video. One of the best places to go and see a sample of this type of advertising is YouTube right now, but you can expect to see more and more of it in the coming year.
Blockchain Expanding to Every Industry
In the past, blockchain was limited to more specific types of industries. Today, it has expanded into just about every category you can think of. With social media platforms and the widespread use of the internet as a whole, customers are flooded with all types of content on a daily basis. It is up to the digital marketing team to use the blockchain to get their consumers to engage with them through comments, tagging, and feedback. There are all kinds of incentives being offered included things like cryptocurrency to get the audience to stay active with a specific brand.
Voice-Searching is Exploding
After the introduction of Siri and Alexa, voice search exploded. It is estimated that about one-third of all searches done through Google right now is through voice searches, and that number is only expected to grow in the coming years. That means that strategies have to be uncovered in SEO and other optimization to get your business to show up when a voice search is made.
Right now, if you type in a search for something, you will be given hundreds if not thousands or more results. If you speak it, you are only going to be given a few selections from those companies that have already optimized their voice searches. It’s a good idea to get to work on this right away to stay ahead of what’s to come.
Artificial Intelligence through Chatbots
Human customer service representatives are an added cost to any business, but you have to keep your customers happy. What’s the alternative? Chatbots. They cost literally nothing, but you can have them set up to provide nearly the same service that a real-life person would give including personality and humor if that’s what you want.
You can integrate a chatbot into your website or have them set up on various social media platforms to respond to customer’s questions and inquiries instantly. Besides just “talking” to your customers, the AI is also capable of collecting various types of information from the people that they are sharing communication with. That way, when there are similar issues that come in the future, the responses can be tailored to better fit the situation.
Social Media Isn’t Going Anywhere
It’s obvious that social media is a big player in the digital marketing world, and it’s not going anywhere anytime soon. Besides using social media marketing to draw in consumers through targeted marking advertisements and sponsored ads, Messenger is becoming increasingly popular in digital marketing trends. If you haven’t experienced it yet, you will soon discover that when you click on a business Facebook page, you will instantly receive an instant message from one of their presumed chatbots that were discussed earlier.
They will welcome you to the page and ask if you have any questions right away. That opens the lines of communication and makes the consumer feel as though they are getting personalized attention. In a technology-driven world where everyone is hiding behind screens, that individual treatment is driving people to make purchases.
Keep an Eye on Influencers
Along with the idea of social media are social media influencers. These are the people that have gained a following of people that listen to and believe what they say to be true. With more and more of these personalities being paid to advertise a specific brand, consumers are starting to be less open to the idea. They feel as though they are being sold something instead of believing what their influencer is telling them is the truth.
In 2019, it is expected that more brands will pick these more popular social media celebs and build a long-term relationship with them rather than paying them a quick buck to show off their products. Then, the audience will feel as though the partnership is more organic as the two grow together.
Author: Sameer Panjwani is the Founder & CEO of Mondovo, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services.