Almost everyone has a favorite social platform. Some time ago, there were many people we could consider addicted only to Facebook and/or Twitter because they spent a lot of time in them or shuddered at the mere idea of not being able to tell all their friends and followers online every day.
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Today we could say that most people have already found, within the existing variety, their or their favorite social networks. Following all this online movement, today, many companies (from any sector) ask themselves:
Should We Have An Account In All Social Networks?
There are a handful of brands that maybe if they can afford to use six, eight or even more than twelve social platforms. But the vast majority of small or medium-sized companies do not have the budget or the sufficient staff to dedicate themselves to maintaining an effective presence in as many social networks as those that exist today.
Remember: Quantity is not always synonymous with quality, especially if our business lacks adequate time or budget.
Jack of all trades, master of none!
We could say that it is better to have an attractive and strong presence on some specific platforms, more related to our target audience than to divide our strength or activity into a large number of them, because that way, the presence of our company would be too subtle. That is, we would not get enough attention that our business or brand needs to get good results.
So part of the question remains: how to know which of all we should choose?
For example, I imagine that most of you will tell me that if or if there is to be Facebook, that platform should never be lacking in the social media strategy of any business. But, I don’t quite agree with that statement. In fact, there are some companies that really do not need at all to have if or if a presence on Facebook, though, worth the redundancy, if in other networks.
That is why my advice is: always first to detect well what our target audience is, in order to analyze their tastes and see in which social networks they are present. And then, at the end of all that possessed, try to find a more exact answer to that question → Should I be present in all social networks or which ones do I have to choose?
Once we are clear about our target audience and have detected what their social tastes are, we will establish our priority scale much better in terms of the platforms to choose from.
To finish and expand our knowledge, we would like to know:
What social networks work best for your small or medium businesses? What criteria did you use to select those social platforms?
I invite you to leave a comment, in order to expand this information.