Absolutely all businesses that have an Internet presence – whether they are large or small, sell products or services, whether they are very specific or very general – want the same thing: reach the greatest number of people by investing the least amount of resources and obtaining the greatest amount of benefits. possible . Well, there is a very effective way to achieve all that and at the same time get all your potential customers to know your business and be interested in it: Internet advertising .
And it is that unlike traditional advertising, the advertising on the Internet is becoming more accessible to all businesses and you can reach your target audience quickly affordably, simple, effective and . That is why it is increasingly gaining more ground among all those businesses that have an online presence.
So despite having a blog is essential , having a presence on social networks is essential and having an online marketing strategy is necessary , the reality is that Internet advertising is also essential and is becoming more and more common practice. and necessary to pay to be found.
And not only that, but if you do it right and create a good online advertising campaign, you will recover by far the budget that you have invested, however small it may be .
Of course, to achieve all that you have to know why Internet advertising is so important , what types of ads exist and what tips to follow to achieve the best results. And that is just what we are going to show you next. You come?
What Are The Great Advantages Of Advertising On The Internet?
Imagine that you have a store with an attractive showcase in one of the most central streets in the world, open 24 hours a day, 365 days a year . That’s more or less what happens when you invest in ınternet advertising: you automatically become visible to thousands of people who were looking for you and didn’t even know you existed .
In addition, betting on online advertising is very important for both large and small businesses, since from a few dollars they will be able to achieve greater visibility , which almost certainly will translate into increased traffic. Towards the website and an increase in online sales .
Simply put, a well-designed and executed paid internet advertising campaign can multiply your successes.
But that is something that more and more people know; Perhaps that is why Internet advertising moves millions and millions of dollars every year around the world . In fact, together with content marketing and video marketing, online advertising is one of the fastest growing areas on the Internet.
Just as a detail, just two years ago, Internet advertising spending worldwide reached 137.53 trillion dollars and it is expected that next year the figure will even exceed television advertising spending .
In part this is because online advertising is very attractive and also allows you to segment your ads very well so that you can reach just the type of audience you need .
All this in an effective , simple , flexible , easily measurable way and at a very low cost . In addition, you will be able to see in real time what the performance of your ads is and if they are working or not .
And if you still need more reasons to bet on Internet advertising, here are 10 great reasons that show that it is necessary to boost your business :
- Visibility and coverage
- Time saving
- Miscellaneous formats
- 40 Quick results
- Low cost
- Bidirectional communication
So now that you know why you should consider investing a little of your money in paid advertising let us tell you what are the best ways to advertise on the Internet and which of them are better to help you achieve your goals, whether you are seeking to increase the traffic to your website , gain visibility, reach new markets, improve your brand image , customer loyalty, increase the sales , getting a positive ROI or any other goal you have set for yourself. Let’s see it!
The 9 Best Ways To Advertise On The Internet
Contrary to what many believe when they decide to advertise on the Internet, there is not only one way to advertise but there are many types of ads and each one has its own characteristics, characteristics and purposes . Here is everything you need to know:
1. Search Engine Advertising
One of the most common ways of advertising on the Internet is Search Engine Marketing ( SEM ) or search engine marketing , especially in one of them: Google .
In fact, the great technological giant has a method for you to do sponsored advertising: Google Adwords .
The main advantage of this type of ads is that they improve the positioning of your website through paid advertising . In this way, for example, through SEM techniques you can advertise your products, services or content through the Google ad service or others so that users find you more easily since your ads will be displayed in a relevant way in the user’s search results .
This type of advertising usually works through pay per click ( PPC ); that is, you only pay for each click that is made on your ad , and although there are other variants this is still one of the most used. It is highly customizable and you choose the maximum amount you are willing to pay for each click of a certain word.
Regarding its format, only text of up to four lines is accepted at most and distributed as follows: 25 characters in the title , 70 in the text and 35 in the URL .
For example, imagine that you want to book a hotel room in the Fiji Islands for the next month and Google “the best hotels in the Fiji Islands” . As you can see in the following image, on the one hand you will see organic results positioned using SEO techniques and on the other ads. The latter ensure that your business is visible by placing it at the top of the ranking:
Regarding its use, search engine advertising is the most used by advertisers whose main objective is to get web traffic and conversions , since with this type of advertising you are reaching users who are looking for your products. In addition, it is one of the simplest and most effective advertising techniques .
2. Advertising On Social Networks
It would be crazy to overlook the power of social media to help you have a successful business . And it is that social media is not only effective within your digital marketing strategy but that advertising on social networks is gaining more followers for its effectiveness.
In fact, most social networks offer the possibility of creating advertising on their platforms, either promoting messages and content or creating specific ads. Facebook , Twitter , LinkedIn , Instagram or YouTube are just some of them.
In addition, they allow you to segment your target audience very well with which you will be able to choose what type of people they want to reach and not only that, but with promoted messages you will be able to reach more audiences, position yourself higher and have more options to achieve a successful result.
If you want to enhance your presence on the networks, make yourself known and derive traffic to your social profiles and your website, then this is a good option for you.
This is what an advertisement on Twitter looks like , showing itself as one more publication within your timeline :
Banners are probably the best-known form of online advertising and in large part that is because they were among the first advertisements to appear on the Internet.
It consists of placing an ad of different formats, sizes and designs in a strategic site within a web page. Users who click on the ad will end up on the landing page of your choice. The problem is that today we are so saturated with advertising that we hardly pay attention to them, so if you want to advertise online you should first consider other options such as Google Adwords or advertising on social networks.
For example, if you are about to read a story in any online newspaper, in this case El Mundo , you will be surrounded by ads like these:
Make no mistake: surely since you use the Internet you have closed dozens of pop-up ads (and probably many more) and it is the most normal thing in the world since within online advertising this is one of the most annoying forms of advertising.
It is a pop-up that appears when opening a website that is not yours , and although years ago it was effective now with the appearance of new ways of advertising on the Internet, it is less and less advisable to bet on it.
Now, this has nothing to do with an online marketing resource that is increasingly used: insert a pop-up on your same website that invites users to register, subscribe or simply leave their email to receive information from totally free .
Something as simple as that can help you win leads, grow your database, and give you better results.
You can explore popup service comparison on our blog.
5. Advertising On Blogs
In this case, we are not referring to the ads that appear on any blog – as this would fit within Google’s banners or ads – but rather it is a type of indirect advertising that is usually done using the storytelling technique and branded content , making up the advertising behind an experience, a story or a reflection.
It is a relatively new modality and therefore many businesses are still unaware of its advantages.
It consists of a type of collaborative advertising and to take advantage of its potential you should look for the benchmarks of your sector to pay them in exchange for writing an article speaking well about any of the products or services —and when we talk about paying we are not just referring to money but that you can also offer them your products or services and other agreements that benefit both of you .
If you know what are those blogs followed by your target audience then this is a very good option to make yourself known and gain qualified traffic .
For example, Isasaweis , one of the best-known fashion and beauty bloggers in Spain, tends to talk about various products and services on her blog, as you can see in the following image:
6. Mobile Advertising
It is undoubtedly one of the Internet advertising strategies that have been used the most in recent times since practically almost everyone has a smartphone or other mobile device from which they usually connect.
That makes more and more companies choose to adapt their ads to the medium that is experiencing the greatest growth, and contrary to what happened a long time ago when the majority of mobile ads were simple adaptations of ads on computers, now more and more ads are designed to be seen from a smartphone without being annoying, whether in the form of text, video or image .
They can be both on social networks and Google Adwords, banners or other forms of advertising. Of course, you must bear in mind that users do not behave the same in front of a smartphone as they do on a computer, so choose a responsive design, adapt the design to the maximum and make sure that your landing page is adapted to be viewed from a mobile phone . And above all, make sure that the load time doesn’t get too long , that calls to action are highlighted, and that the buttons are visible .
In this example you can see a Waynabox ad on Facebook created exclusively to be viewed from a smarpthone :
7. E-mail Marketing
For many, many years, it has dominated an Internet form of advertising that is now annoying, intrusive, and ineffective: mass mailing of advertising mails .
In fact, we get soo many emails per day that we’ve become almost immune to advertising and it didn’t take us even two seconds to head it into the spam folder .
The e-mail marketing has nothing to do with it but goes much further and in fact could be considered a fundamental part of your digital marketing strategy.
E-mail marketing would give for an entire article (and probably many more) but in this case, speaking of advertising, we refer to the fact of camouflaging promotions and advertisements within daily, friendly and valuable messages that the user will not want to eliminate .
It is a way of advertising in a permissive and pleasant way, and you should definitely bet on it, but see it more as part of your digital marketing strategy than as a way of advertising itself.
For example, Apple is one of the companies that often uses it to share their promotions without the user seeing it solely as advertising —even adds the “buy” button directly in the email – :
8. Video advertising
We consume more and more video content , and that means that video advertising is also gaining ground at giant steps.
The viral videos are creciend or even social networks and exist solely for videos like YouTube or Vine. In fact, these platforms can become an excellent showcase for advertising your product or service once you insert ads into YouTube, Dailymotion, Vimeo or Vine videos that are shown to the user before the video starts playing or on a prominent site in your search results.
In addition, this form of advertising also includes those banners or advertisements inserted in websites that are in the form of video, since it has been shown that these manage to attract twice as many users as with an image or text.
It is a good option to consider as well as being an inexpensive and easy to configure option.
For example, if we search YouTube for “online marketing”, the first result that appears is precisely an ad .
The remarketing is one of the best Internet advertising techniques for both small and large advertisers.
It is not so much a way of advertising, but rather a functionality that allows you to create personalized ads that will be shown to those users who previously visited your website but did not convert it .
It is a solution that is found within Google Adwords, the great monster of online advertising, and is the one that is more oriented to Return on Investment, so it is an option that you should consider if many users leave your site. without buying .
Of course, be careful because poorly used remarketing can be aggressive but with a good configuration it does not have to be negative but quite the opposite: it can be very useful and profitable for your business .
And although these are the main ways of advertising on the Internet, there are others and you can even mix them together and choose an online advertising strategy that includes several types of ads.
Of course, be that as it may, it is important that you have some tips before starting to advertise in the huge storefront of the Internet . Here are 10 tips that you do have to take into account when advertising online.
10 Tips To Achieve The Best Results With Your Internet Advertising
1. Take Care Of Having a Good Website
It doesn’t matter what type of ad you post: absolutely everyone’s mission is for people to click on them to go to the landing page you have chosen .
That is why you must make sure you have a good website , that loads fast , that has a good design and that is designed to guarantee a good user experience .
Take the time to define what information the user should see when they reach the landing page and make sure it is useful and attractive enough to generate conversions.
2. Research Your Market Well
You may have the best ad in the universe, but if you show it to the wrong people it won’t do you any good . So research your market well, define your target audience, segment it and be very clear who you are targeting in order to design ads that impact .
3. Define What Types Of Ads You Will Use
Think about where your potential customers are and once you know it, choose the type of advertising that best suits them . Is your audience on Facebook? Then you choose to do Facebook Ads campaigns . Do your potential customers consume videos? Power up your YouTube campaigns.
4. Think About The Objective Of Your Internet Advertising
Defining what you want to achieve with your online ads is very important to be able to create effective ads, so decide if you want to get more traffic, more leads, more sales, improve your brand image or whatever you want to achieve and then focus your ads towards your goals .
5. Take The Time To Design Your Ad
Think that you will have very little space to decide what you want to transmit and how you want to do it, so think carefully about what words you will use, what visual elements you will highlight and what calls to action you will promote .
The time you spend designing your ad can multiply and even triple your results; don’t take the process lightly .
6. Be Very Clear And Concise
Unlike what happens with content marketing, with Internet advertising you do not have all the space in the world to try to convince your audience that you are the best option so do not say in 10 words what you can say in 3.
In online advertising command immediacy and that includes your ability to be concise and highlight only the most important.
Think about the reason why your audience should click on your ad, and it will be much easier for you to move forward.
7. Use a Good Call To Action
For your audience to perform a certain action you must tell them, and that’s where call-to-action or CTAs come into play, so always include them in your ads to awaken in your audience the need to click.
8. Take Care Of The Visuals
We are visual beings, and that means that the first impression inevitably enters through the eyes. In the case of online ads, this is very important, because if your advertising has a bad design, misspellings, grammatical errors, poor resolution images or inappropriate elements, you will be missing a great opportunity to generate conversions .
9. Don’t forget your brand image
Your brand image is very important, so make your ads bear your logo , be consistent with the colors of your brand and be consistent with what you want to convey.
It is very important to reflect a careful brand image, which transmits confidence, optimism and seriousness and of course you can also achieve all this through your ads.
10. Measure absolutely everything
Finally, and very importantly, measure the performance of your ads in real time , analyze your campaigns in detail to enhance what works and change what does not, and above all, act accordingly because thanks to the metrics you can change the direction of your business .
And while the world of Internet advertising is vast and time consuming and resource-intensive, with this introductory guide you just read, you have more than enough to get started . You have a world full of possibilities waiting for you on the other side of the screen! It is up to you to take advantage of them ?