What is the value of SEO On Page and Off Page for your Blog? Did you ask yourself this question when you started creating your blog? If you haven’t, you should.
Now let me tell you the reasons in this post.
When starting your blog the first and most important question that will come to your mind is: What am I going to write about it? In other words, what content are I going to publish in it.
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The problem we often encounter here is that many of us don’t consciously move on to that third question.
In other words, we spend almost all of our energy just managing to write content of relative quality (for the target audience or the audience we are targeting ) . That is something that is very good. But what if readers don’t easily find those articles?
It is a fact that having a relative offline prestige, and / or a good social media strategy, is not enough to provide the visibility that our blogs would need. In case you still knew, content cannot always be easily viralized on the Internet.
In all cases, our posts will require the invaluable support of the different search engines (Google, Bing, etc.), to be found by our potential readers.
This is where SEO On Page and Off Page comes into play: this means that we would have to try to position our blogs, and their content, in those search engines.
Here is an example:
What is SEO On Page and What Is The Difference With SEO Off Page?
I was able to read in a post in “The Blog Moz” a great explanation about what this is about SEO On Page and I want to share that same explanation with you because I think it can be very useful:
Search engines cannot read a web page like humans do. That is why it is necessary to incorporate structures and clues, regarding the meaning and theme of our content, so that they can understand it better. Together, all this optimization within our blog helps to provide the search engine with the most relevant element or keyword, so that it more easily matches the queries of our potential readers.
So, without wanting to go too far by the branches, and looking only to provide a simple definition that can give you a better idea of the subject, we could say that the main differences are:
SEO On Page
They are all those actions that are carried out within our website or blog to optimize their positioning in the search engines (which we will talk about below).
SEO Off Page
We name all those actions that are carried out externally to improve the presence of our website or blog on the Internet ( Linkbuilding or inbound links, monitoring of links, relevance in social media, etc.).
The Importance of SEO On Page For The Success Of a New Blog
Did you know that a very high percentage of blogs fail before their first year of life? The reasons are of course many, but the one that has more weight is not having a relevant traffic.
I am not referring so much to the bloggers of the Online Marketing sector (who perhaps have that basic knowledge), but rather to all of you who have a blog and who surely will have heard of web positioning or SEO on page, although not you know very well what it is or how it is achieved.
I consider myself a blogger who seeks above all the visibility and empowerment of my personal brand on the internet by publishing content. At the end of the day we live from and for our readers, do you know someone who continues with his blog without having an audience?
This I am telling you is the key to everything, so a few years ago, it led me to investigate and be interested in web positioning. At that point I decided to learn what SEO On Page is and how to improve it on my own blog. That was the trigger to be the professional that I am today.
In my opinion … if you do not have great knowledge about web positioning, nor can you hire someone, the best option you have is to optimize things a little more within your own content and blog (SEO on-page) .
Because what can happen outside (off page) are issues beyond your control and that you will see later, when you hire a specialist or have much more experience.
So, a basic understanding of these seo onpage positioning techniques will help us better detect the signals, when it comes to optimizing our content and blog.
Because for those who are new to blogging, those elementary notions about seo on page will be ideal for picking up good habits from the start and adopting them in their standard routine as bloggers or bloggers.
Mega SEO Guide On Page For Bloggers Who Want To Appear in The First in Google
Below I am going to show you 21 tips with which you can better position your website.
1. Choice Of Keywords
Finding or searching for the keywords that best describe your content is one of the first steps to start with this on-page SEO optimization.
Keep in mind for this choice, the competition that these terms have and the way in which your potential readers are going to look for the theme of your post. In the same way, think that we are not talking about a single word in the literal sense, but that our keyword may also be an important phrase or group of keywords .
There are free, and very easy-to-use tools that can help you better choose those key terms. Here are two of my favorites, in addition to them I have published extensive guides. Is about:
- Google adwords keyword planner
- Google Trends
A very simple trick is to use Google itself as your ally, because when you start writing a word in the search bar, before we finish, the search engine itself will show us different suggestions that can complete the phrase we are writing.
Another option is to look at the related searches that appear at the bottom of the page (why better than Google to give you advice on the most relevant keywords).
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2. Content Title (Very Important For SEO On Page)
I don’t want to get into a debate about who comes first, the chicken or the egg, but, in my experience, content with well-optimized text for SEO doesn’t rank the same if its title isn’t too.
It is important to use our most relevant keyword in the title and as far to the left as possible.
Also, Google won’t show more than the first 60 characters in search results (so it’s important not to dwell too long on them).
3. Friendly URLs
The URL is also a way to describe your content so that search engines better interpret why you are trying to position your content.
These URLs must be friendly, that is, they must not include unnecessary symbols or numbers.
At the same time, a good URL should be accurate (but not very descriptive), relevant and, above all, include your keywords.
Be careful with spelling mistakes, you can correct a title at any time and it will have practically no impact, however a corrected URL will make the previous one stop working wherever it is.
Specialists recommend the personalized option and without prepositions or words or extra things:
4. H1 Title Tag
This is the highest level title HTML tag and that most websites or blogs associate with the main title of the post.
Search engines will also pay special attention to those H1, H2, H3 tags …
Always keep in mind that you should only use a single H1 per page.
5. Caption Labels H2, H3, H4 …
They are a complement, not a repetition of the main title. They are used to subdivide our text according to sub-themes (don’t forget to include keywords in them ) .
Also, well used with proper size, font, and format are a great help to readers who like to scan content rather than read.
6. Density Of Keywords
We must add a number of keywords less than 1% of the total words of the post.
But not in any way, but in the most natural way possible. To do this use synonyms and related or similar terms that are semantically linked to the keyword by which you try to position your post.
Google, especially with the Hummingbird update, put much more emphasis on semantic search, therefore it is a key aspect to take into account when defining which terms to use.
In short, try not to fill your content with repeated words or phrases.
Remember that you not only write for search engines, but also for people to read you. A very repetitive text, or with those keywords placed with shoehorn, will end up being boring and will tire your readers, increasing the abandonment rate (or rebound effect) of your blog.
7. Include Keywords Among The First 100 Words
Search engines give greater relevance to the first and last paragraph of your post, therefore, you must put more emphasis on including in those sections the keywords for which you want to position your content.
8. Consider The Extent Of Your Content
The longer a post (greater than 800 words) the better it is positioned, especially for highly competitive keywords.
Although if you do a Google search, you will also find content with fewer terms in the best positions. Certainly, in this aspect there is some controversy, since certain content is true that they can position for fewer words.
However, in my experience, the greater the number of words, the greater the number of terms or keywords I can position in a post.
That is why I bet to improve my SEO On Page, for the quality, the naturalness and many words (how many more the better) in such a way that the posts published in my blog usually contain more than 2000 words, without going any further This one you are reading contains over 3,300.
9. Meta Description
This is the block of text that is displayed in Google results next to the URL and title of your post. It serves to encourage your audience to click on it and read the rest of the article (it’s an opportunity to sell it).
The number of characters displayed so far was 156 on desktop devices and 115 on mobile.
However, Google has changed the rules this 2018 , so that it will decide in which situations it shows the title and meta description as we have written it, or modifies them depending on what the user is looking for.
It will also decide in which cases to extend the number of characters up to 300 on desktop devices and 150 on mobile .
Here is an example of how this affects the way of showing the meta description of my post about the content.
In this image you can see the snippet of the meta description as I have written it and it should be seen in the search engine.
With this second image that I show you, you can see how with these changes that Google has made, 300 characters are now displayed and it is who decides to show another text different from the one that I have previously defined.
On the other hand, in the case of WordPress.org and other web platforms, plugins such as SEO Yoast can be used that will allow you to customize this meta description.
In those who do not have this option (such as WordPress.com), that description is taken from the first paragraph of your text (keep it in mind and personalize those first characters).
10. Use Multimedia Content
Videos, photos, infographics, presentations, etc. They are also positioned in search engines , providing other ways to publicize your content.
In addition, these contents also serve to make your post visually attractive, increase the time spent on the blog and lower the bounce rate. In other words, they improve the seo on page of your website.
11. Optimize Images
Handles files of small size or weight, preferably less than 100 kb (for example Photoshop has a function that reduces almost 60% of the resolution without losing quality), although for this you can also use any of the tools that I recommend in this post .
This will also help us with the loading times of the blog.
Also optimize the URL or give a suitable name to the multimedia file, it always positions better:
Incorrect ⇒ 208566184.jpeg
Correct ⇒ sell-social-networks.jpeg (the name of that file must also have keywords) .
12. Title and Alt Tags On Images
Correctly complementing the Title and alt tag in our images is undoubtedly an on-page SEO technique that improves results. They allow search engines to understand what those photos are about.
If you don’t, it defaults to the file name.
13. Improve Bounce Rate
The average duration of a visit and the number of posts that those visitors read, directly affect the bounce rate and seo on page .
Having a very high percentage negatively influences our organic positioning.
14. Internal Links
Including internal links that point to other of our posts is another important aspect to keep in mind among the factors that influence SEO On Page.
In this way we will be able to carry web traffic while transmitting greater authority to those other pages or posts to which they link. Keep in mind that a good use of internal links also reduces the rebound effect of the blog.
15. Blog Loading Speed
The loading speed of a website is a SEO factor on page that is very important. Therefore, it is necessary for our blog to load fast enough, so that we can obtain a good score in this factor.
A very important and key factor for the improvement of the loading speed will be the choice of a good hosting.
16. Outgoing Links
Suggesting other relevant external information sources that provide a supplement or more data on the subject, indirectly improves the quality of our content (added value) .
Google recognizes these outgoing links and includes them among the reasons that improve your search ranking.
An advice: It is better if you configure these links to open in a new window, that way your blog will always remain open in the browser and again you will be favoring reducing your bounce rate.
17. Blog Adapted To Mobile Devices
Your blog must be adapted to different mobile devices (responsive).
Currently mobile traffic has increased significantly and the number of searches made from mobile devices already exceeds those made from desktop, consequently, readers also demand a good experience of use on those devices.
And of course Google is aware of this and the importance of mobile traffic, which is why it has included it among the requirements to rank a blog in a good position.
That is, what a few years ago was only a mere recommendation, today it is an obligation for a better SEO on page. It is for all this that, for some time now, AMP technology has been implemented, promoted by Google itself.
18. Categories For Your Blog
Most web platforms allow you to add categories to your blog to help organize your articles.
Sorting posts by topic, and not just chronologically, will make it easier for your readers to find more content than to keep reading. With a good and orderly category strategy you will drive more traffic to other related articles and improve the bounce rate.
But, if you don’t have a lot of content or you don’t know very well how to optimize this topic of the categories, the best thing is not to index them. By not indexing categories, you avoid duplicate or sparse content in your URLs.
19. Submit a Sitemap Of Your Blog to Google
The sitemap (or map of a website) makes it easy for search engines to index your blog.
It is said that they are not very decisive when it comes to positioning a content, but it is advisable to create and send that sitemap to Google to speed up the indexing process .
You can create them yourself using a tool, or automate it with plugins, and then send it to Google through Google Webmaster Tools .
20. Post Regularly
The ideal is to publish every day, perhaps yes, but, according to my personal experience in these topics, it also reaches us with a minimum of 1 or 2 posts a week.
When I started with the blog, I published 2 or 3 times a week, but (due mainly to time) currently I only write an article weekly.
The truth is that I have not noticed a drop in traffic, on the contrary, I have been increasing my visits steadily over the years.
21. Use Bold and Italics
Apparently Google does not pay as much attention as before to the keywords or phrases that are placed in italics or bold, although there is no consensus regarding that topic, some say yes and many others say that they do not influence SEO on page or positioning of a post.
But, personally, I think that it is also not harmful to use them from time to time to highlight the importance of a sentence, obviously without harming the easy reading of that content.
I hope you are not scared by the length of the post, it is that I did not want to stop explaining all the points in a detailed and simple way that you understood well, because a good SEO strategy on page with the passage of time can influence a significant improvement of the positioning of your entire blog, contributing a lot of traffic and increasing the online visibility of your content and your brand on the Internet.