Do you know what an infographic is and what are they for? Since I started making them and using those images with phrases in my articles, their virality has only increased constantly. This visual complement, which combines design and information in equal parts, is today one of the most powerful tools you can find.
At the same time, in addition to being a visual resource, they are an excellent way to attract more web traffic or generate natural backlinks, that is, links to our websites from blogs that have used them as complements to their own content … Still don’t know them?
What Is An Infographic?
An infographic is the graphic and visual representation of information. In some cases, we could call them images with phrases, graphics and icons that seek to explain or summarize a complex set of data in a simpler and more visual scheme.
To put it in an even simpler way, we could also define it as a type of design directly oriented to the visualization of data and that helps us to inform in a much more summarized and attractive way.
We must take advantage of the force that an image contributes to enhance the message that we want to show. For this reason, infographics are a graphic tool to take into account within our Digital marketing strategy or plan .
You have to think about the visual impact that a creative image can have on a potential client to attract their attention. Visual content helps you create a much faster and easier communication channel between sender and receiver.
Knowing how to make a quality infographic always helps us to reinforce the brand identity that we want to give. If you offer your content in a more original way, you can stand out from the rest and increase the attractiveness to your target audience.
Although, to most of us we can immediately identify them, there are different types of them depending on what they want to show us and many ways to design them.
How To Make An Infographic Online? + “Tools And Graphic Resources To Design Them”
Creating creative or beautiful infographics that attract readers is one of the most used graphic resources today to gain visibility on the net .
In fact, it can be a very effective marketing method and it is that, one of them well designed, it can be an excellent claim to your website. It is a fact that we have less and less time to read.
Surely you have ever read that of: “The user does not read, scan” , so it is that relying on graphic resources means that we facilitate “reading” to our audience. In addition to the above, we can say that she is a graphic resource that turns into viral easier .
Because of the ease of understanding, people are more likely to share visual content than text articles.
Phrases with images (or vice versa) are a good claim on social networks.
What Types Of Infographics Are There?
► To Give Instructions
The typical Ikea brochure or aircraft safety brochure is an example of such an infographic.
They clearly show us the steps to follow to achieve a goal.
► To Display Statistical Data
When it comes to interpreting statistics, you are a crack or the best way to understand them is through graphics.
Bar, scatter, tables … any of these ways of representing data helps us visually understand a series of statistical or numerical data . The network is full of infographic examples of this type.
► To Show What Has Happened
Who has not had an accident and has had to draw on his part sheet? That you hadn’t noticed. It is a basic one, but it is. On the Internet you can find online infos that show you representations of plane accidents, ecological disasters , etc.
These types of infos help us to visually understand how things work .
Those that show us how the human body works, the architectural info or the parts of which an object is composed, are good examples of this class.
► To Guide
It is one of the most overlooked. Who has never used a map? Although to me the clearest and most well-made case of this type is the subway map made by Henry Beck in 1933 and which is used as a reference in the subways of all cities.
► From Organizations, Concepts And Theories
Here we would include all those banners that contain flow charts, business organization charts or concept maps.
A further example, outside of companies, is represented by family trees.
Another graphic resource that is used to inform, but that I personally consider to be icons or pictograms , are exit signs. Traffic signs are examples of images without phrases, but which represent information in a very clear and simple way.
There are other types of infos, but that cannot be included in this classification because it can be done with any of them. The animated ones.
► Animated Infographic
Animated info helps reinforce the message you want to deliver . But you cannot be tempted to cheer everything up because you run the risk of being distracting. Thus losing the essence of the subject.
We have three ways to do them:
- Animated gif
I leave you these examples of each type so that you can see it better.
In the first we see that the small animations help to keep the reader’s attention thanks to the Gifs .
It also helps to emphasize certain areas of the image as the graphic resources used in the line graph.
This second creative example is a work of art . It is an animated infographic on video. I recommend you see it because it will not disappoint you.
If you look closely, the animated figures are forming an info. And yes, you stop the video every time a scene is completed, you will have a fully functional one.
For example, if you stop the video for one minute and twenty-six seconds, you will see an info about the “nutritional value” of the grandmother ?
Red Riding Hood Story Video In Vector
Finally, I share an interactive one .
It is a way to engage the reader on our website and thus extend your visit as much as possible thanks to an animated story.
7 Tips To Design a Much More Professional Infographic
There is no standard size. They can be horizontal or vertical.
But think one thing. Mobile devices are increasingly used to surf the Internet. So, so that your display is not impaired, it is best to use a vertical orientation .
As for pixels, I work between 700 and 900 pixels wide and try to make it proportionally high, two or three times the width.
2) Alignment Of The Elements
Try to align as much as possible the elements you include in it. This makes everything visually more attractive .
A good method to achieve this is to use templates or wireframes .
3) The Use Of Spaces
The spaces help to differentiate areas of it . It is good to use wider spaces to differentiate areas. It is also recommended to always leave the same separation between elements of the same range to give coherence to the design.
4) Differentiation Of The Areas Within It
Although you can use the spaces to separate different sections within them. You can also use another type of graphic resource such as the change in the background color, the use of lines or bounding boxes.
5) Importance Of The Elements
The hierarchy of the elements is one of the most important points when it comes to making a good creative infographic. The more important an element is, the more visibility we have to give it .
A good title helps the reader focus their attention. Titles of the type lists, tips, guides are a good claim to get the user hooked.
There does not have to be much text in them. We are looking for simplicity and speed to report. So he tries to summarize all the texts well.
6) Use Of Fonts
The maximum number of fonts to use is not stipulated. Although most designers always talk about 2 or at most 3 the number of fonts to use in a single job.
I always stay in two. It is also good that the chosen fonts contrast between them . You can use the standard, titles and important elements with one font and descriptive texts with another.
A good example would be to use a serif typeface (Times New Roman) and a sans-serif typeface (Helvetica). Although if you search the internet you will find many examples of combinations of fonts.
7) Color Palette
The choice of colors is always one of the most difficult parts when making a design. It is where you can succeed or send all the work to the fret.
A good way to choose a good color palette is to pull applications like Adobe Color or what is the same old Kuler, which surely sounds to some.
It is an online application where you will find many examples of good color palettes to use in your designs.
One of the tips that I give you is: take great care of the contrast between the background and the text or between colors that are touched. It can harm reading.
To find out if an image has contrast, the best way is to move it to grayscale. If you see that it loses legibility or visual strength, change the colors for more contrasting ones.
How To Make An Infographic Step by Step?
The Internet is full of free graphic resources that will help us create our infographics if we are not very good illustrators. We can do them in two ways, with online tools or by downloading free vector drawings to compose them from our PC or Mac.
I usually use the second option. I generate the graphics or, if I’m not inspired, I look for vector content that fits my idea, and I work them in Illustrator. At Freepik.com or similar, you can find free templates to download and use.
You may be interested:
- The 42 best Free Stock Photos in High Resolution “Download Web Photos”
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Once the template is downloaded you need a vector drawing program to work it. I use Adobe Illustrator. If you don’t have Illustrator, you can download Inkscape.org, which is a free licensed vector drawing program. A note, always remember to cite the sources of the free graphic resources you use. It costs nothing.
I want to give you a brief summary of how I have made the one that accompanies us at the end of this article in Illustrator.
Phases Of The Realization Of An Infographic With Illustrator
First Phase: Size, Idea And Structure
The first thing is to see what data I can get from my article. In this case there are 3 clearly differentiated sections, which are:
- Tips design to make a good computer graphics.
- Benefits of using them in your marketing strategy.
- Tools to create images with phrases.
Once the data is grouped, we look for a general idea to capture it. In this case, I thought about giving it a retro touch as a recipe.
So I went to freepik and found this graphic resource .
Once I have the idea and the structure, I calculate what the ideal dimensions will be like. As I said before, verticals work better than horizontals on digital media .
So we open a new file in Illustrator and configure it to our liking.
Second Phase: Alignment Of The Elements
We create guide lines and configure the base grid to locate the different elements within it. In the edit / preferences menu (ctrl + K) , you find all the options to configure the grid of your document.
The guide lines are removed by clicking on the ruler of the viewer (ctrl + R) and dragging to the area where we want to locate it.
In the View top menu , you have options to show or hide guides. Also, if you select a guide you can enter its position manually to have better control of its location.
Once created, I recommend blocking them so they don’t move.
Third Phase: Play With The Spaces
As you can see in the image above, all the elements try to follow a line to make them visually more attractive.
The same space has also been left between the elements . This helps direct the reader and indicates that all of these elements are part of the same group.
When we move as a group, we try to leave more space between elements to visually differentiate them.
In Illustrator we have the Align tool . With this tool you can ensure that the elements are perfectly aligned. In addition, and that is why I explain it to you, you have the option to distribute .
Thanks to this option, you manage to distribute elements, vertically or horizontally, leaving the same separation between them.
Fourth Phase: Importance Of The Elements
To give more importance to some elements over others, we play with sizes. The elements that I want to highlight, I put them larger as the title of “Benefits”.
Fifth Phase: Typographies
It is one of the most complicated choices when making an infographic or a picture with a phrase. In my case, I decided to use the ChunkFiveRoman font for the titles and Helvetica for the explanatory texts.
Sixth Phase: Colors
The color palette says a lot about a design, in my case this time, I had it easy since I used the color palette that had the graphic resource that I downloaded. So I just had to assign those colors to the different parts of it.
One last tip when creating them. Get used to working with layers , it will help you to have the most organized work.
7 Tools To Create Infographics Or Images With Phrases Online And Free
I can’t finish this guide without leaving you a recommendation as a list, with some of the best-known tools that you can use to create your own online and for free.
You have more than 12 templates in the free version of Piktochart .
You can also start yours from scratch, adding hundreds of elements that the application makes available to you.
Its free version is fully functional.
What changes from the PRO version is that it gives you access to more than 500 templates and elements to make your infographics.
Canva is one of the top tools for creating infographics, images with phrases or headers for publications on social networks.
It is very easy to use and has many free templates.
What I like the most is the facility to create images with phrases for social networks .
If you don’t know the dimensions with which to create them, canvas has the appropriate template for each of them.
In the free version of Easel.ly you have 60 online photos to use in your designs and 10 fonts to include in your photos with phrases. If you go to the PRO version, these numbers increase to 1000 and more than 50 fonts. In addition, new templates are uploaded every week.
BeFunky is a great editing tool, with it our limitations regarding the design factor become less and thanks to this, the final results of our work will become more professional content.
In Infogram you have a free version that lasts 30 days.
Once that time has passed, you have to spend yes or if per box, a shame.
Like all the previous ones, in Venngage you have both free and paid versions. But, if you pay, you have access to many more creative templates.
Vizualize is a perfect tool for making simple graphics. Making maps, timelines or pictograms is very simple with this tool.
Well, now we know what an online infographic is, what types we can find and how to create them.
Yes, everything is fine in theory, but you are surely wondering how it benefits you to use these graphic resources.
What Are The Benefits Of Making Infographics Online?
1. Increase Visibility On Social Networks
As I already mentioned at the beginning of the article, they achieve a higher rate of interaction in a post. In addition, it allows you to enter social networks focused on images such as Pinterest and Instagram .
2. Get Backlinks In A Natural Way
Online infos have become the easiest way to get links to your. If you can make them more creative, you have a good chance that someone will share your image on their blog. In my article on what to do in the summer with your blog, I included one and thanks to it I have obtained 4 links in less than 15 days in a completely natural way.
3. Increase The Time Of Stay On The Web
Or what is the same, reduce the bounce rate. A factor that Google takes into account to position one link above another. A creative image achieves more retention than a 2000 word text. It is much faster to understand and read.
4. Strengthen Your Brand
They help you spread information. If you make them of quality, you will get your readers to assimilate the information easily. And with that you get them to recommend you and spread you on social networks.
5. Increase Visits To Your Blog
If you enter Google Trends and search for the term infographic , you will see that in recent years it does not stop rising. It means that people are looking for them more and more, and if you manage to position yourself well, they can report visits to your website.
“Mind you, doing them is not just putting data in an image and that’s it … You need prior planning”
Making a good selection of the data that we want to show and organizing it by degree of importance, will help us to translate it into our work.
I hope you have not tired of reading and have come this far ?
A good use of these images with phrases on your website or on your social networks, can help to easily increase the engagement of your content .
They are a clear claim in online marketing that even large companies use to try to get more attention from their target audience .
So don’t be afraid and start designing them like crazy. You will see that with any of the Online tools that I have provided in this guide, it is very easy to create them.