It is possible that, on more than one occasion, you have asked yourself ” what exactly is Twitter “, given the social impact that it has today and the large number of mentions made of this platform in all media.
And, without a doubt, being this a network with more than 350 million active users around the world, it is not surprising that, at least, you have been curious to know it and also know how it works inside.
In addition, this is an almost essential channel that you must include within the Social Media plan of your company or digital business. For this reason, and without further delay, today you will leave doubts, since in addition to its exact definition, I will show you what exactly Twitter is for and what you can do in it.
What Is Twitter?
Twitter is a microblogging social network, which allows you to send messages of 280 characters, which can be seen by other users and you can follow other accounts of your interest, in addition to getting followers who, in turn, follow you.
These messages are called “tweets” and, although these are specifically public, it is also possible to initiate private conversations, where these messages are called DM (Direct Messages or “direct messages”).
Twitter is, in other words, one of the social networks with the most users worldwide and which has more active users (as we have mentioned before, already overcoming the 350 million barrier).
What is Twitter: How Was Twitter Really Born?
If we go back to the origins of this digital platform, we can say that it was founded by Jack Dorsey, Evan Williams and Biz Stone in 2006.
In the beginning, they were clear about the concept they wanted to create: a platform that “inherited” the original essence of the classic mobile SMS and that, in turn, allowed users to be permanently connected, as well as be aware of updates from other users.
The first dilemma was motivated by the name of the latter, which began by being called « Status » (stat.us). However, Dorsey and company tried to collect in their denomination the essence of being able to tell our thoughts to our friends, from wherever we are. So they had the great idea of bringing to light a new name: ” twitch ” ( tic ).
This came to simulate the vibration sound of smartphones when receiving a short message from this social network. But it didn’t convince them too much either.
All this, until they finally thought of ” Twitter “, a name that appears to date, since according to them (and the dictionary), it means something like “small flurry of inconsequential information” and “the sound of birds communicating between they”.
Hence, in addition to the figure of your pet, the essence of why this platform is called today like this. Furthermore, it was an easy, short name and in tenths of seconds, it was recognizable by everyone who heard it. And, now that you know how it was born, you may be wondering what its main virtues are:
What Exactly Is Twitter For?
With the use of this platform, we can achieve several beneficial effects for our brand and to generate a reputation consistent with our institutional values:
1.Create Brand Image
As I just mentioned, this social network allows us to publicize our company on the Internet and the values that we want to promote in it, making it known to more people around the world every day, given the international reach of the platform.
Having thus a constant activity and being present in online events of our commercial sector, we will achieve better and better Brand Positioning in the minds of our potential clients.
We can use the “tweets” to promote our products, although we should not abuse the commercial nature of these messages, if we want to get followers on a recurring basis.
The best, as in all social platforms, is undoubtedly providing valuable content to the user , although from time to time we occasionally mention our products or services and their benefits.
3.Communicate Relevant Events
If we make any relevant changes in the company, such as the creation of a new division, we can use this channel to make it known in an agile and useful way.
Its marked informative and journalistic nature means that any evolution in our company may be of interest to the users who are there and who follow us.
4.Analyze The Competition
Just as we can communicate important things, our competition will also do it and we can monitor the messages and conversations of the other companies in our sector, so that, based on the relationships that they establish, we can make business decisions.
Hidden lists are a very useful tool for this purpose and, moreover, they are widely used by businesses that do not want their conversations to be public.
This social network can be a powerful channel for customer service, due to its immediacy and proximity. Many companies provide this service through a robot or ChatBot, something that helps with correct and, above all, fast, attention.
Today, despite the fact that the most common way of contact of users with brands is still email, it is becoming more and more widespread to offer Twitter as a channel for them to send their messages and suggestions.
6.Know more about our client
Given the incessant conversation that is generated almost 24 hours a day on this social network, it allows us to converse with our clients and potential buyers about topics that concern them and are related to our company or sector.
Therefore, we must take advantage of each of the comments of our followers to transform them into a business opportunity and therefore know who our online target or buyer persona is.
We can also take this wonderful “offline” marketing technique to the field Online thanks to Twitter, since it allows us to interact at the company level with influential people in our sector, who can become ambassadors of our brand or simply know us.
In this way, they can recommend us in the future. Furthermore, by Networking “at the same level” , we can also establish “win-win” relationships with other professionals or other businesses, which can lead to joint actions beneficial to both parties.
8.Human resources management
Like any social network, it leaves a mark for the people who use it, making it a powerful source of inquiry for potential candidates to join our organization, whether we are recruiters for any company or are managing such tasks.
Thus, we can monitor and investigate any candidate who has previously left us their Curriculum Vitae in our offices.
9.Transmitter of knowledge
Our company must demonstrate that it has sufficient knowledge of our sector of activity for customers to trust us.
One way of transmitting this knowledge is through social networks, where we can spread articles from our own blog or share content from others of value.
I am sure that, after knowing the large number of utilities that this social platform has, you will have wanted to start using it. If so, you are now ready to learn how to create a Twitter account , both for yourself and for your own business. In addition, once you open your profile, you will be interested in knowing these concepts of the network:
Basic Twitter Terminology, Do You Know Them All?
Once you have fully understood what Twitter is, to better understand how it works, it is necessary for us to master some basic terms and it is essential to understand:
- Twitter user: is a user of this social network is usually represented by his username preceded by the @ @ username.
- Tweet or tweet : they are each of the 140-character messages that can include images or links to other external media (videos, blog posts, etc.).
- Time Line : it is the place where we can see chronologically the messages that a user has written.
- Retweet or RT : when we share the content of another user that we find interesting, so that our followers can see it.
- Follower or follower : is the user who has decided to follow us to see the messages we publish.
- Following : the action we take when we start following a user.
- List : we can create user lists grouping them by themes to follow them in a unified way, these lists can be public or private.
- DM or direct message : these are messages that can be sent privately to a user.
- I like : representing by a heart, we indicate that we find a tweet interesting.
- Hashtag : it is represented by a hash (#) followed by some characters, it allows to group the tweets that occur in the social network with a common theme. In addition, hashtags are a necessary and essential tag in Online Congresses and Events, in order to organize all the conversation related to it.
- Trending topic : it is a ranking that groups the most commented terms, they can be grouped by cities, countries or worldwide.
How Does Twitter Work And How To Use It Within My Social Media Strategy?
Many and varied are the objectives that we can consider meeting within our social media strategy, the first thing is to be clear about these objectives to define how we are going to achieve them.
Some of the most common uses are:
1. Be a Web Traffic Capture Channel
This network can be used as a means of disseminating the content of our website, it is as important to create quality content as it is to reach the maximum number of people possible.
In this way, we will get more and more Web traffic and, therefore, people interested in visiting our website in search of content of their interest.
2. Build Customer Loyalty
With a degree of interaction, it is easier to maintain contact with the customer, both before and after the purchase and thus be present in future purchase decisions.
3. Brand Recognition
We can increase the branding of our brand by being present in it by the high number of users who use it on a daily basis.
Thus, the more mentions and interactions with positive connotations we obtain, the better.
4. A Sales Channel
Despite the fact that both this and other current social networks have not been designed to sell directly, if we enter links to our product sheets in the case of having an eCommerce, we can take advantage of giving exclusive discounts to our followers.
In this way, we will increase some of the other factors mentioned above, such as loyalty or recognition of our trademark.
How Can I Send a Tweet?
At the point that we have already decided how our strategy will be in it, we must be clear about how a tweet can be sent.
Once our user is created, first of all, click on the “Tweet” button , and an advantage will open so that we can write our message, always thinking that it must be 280 characters maximum. In addition, we can include, something that is recommended, a link to our website, blog, to a product file, etc.
We can also add images, gifs, conduct surveys and use the famous emoticons. Simply click on the “Tweet” button again and that’s it. If we link an article that adds value to the user, we have a greater chance that content will be shared by influencers and will capture the attention of a much larger audience than your followers suppose.
This is one of the most important great benefits of the microblogging network: you can chat with any type of user , have many or few followers and become an ambassador for our brand in the future.
Like any social network, finally knowing what Twitter is should serve you to start an effective and productive communication with your customers and those interested in your products.
And this communication cannot be one-way, because it loses all sense of the benefits of this social network. Talk and listen to your users. In this way, you will obtain very valuable information for your company and its future.
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