When it comes to capturing quality leads, form builder tools are your best bet, and here are some of the best solutions to consider.

Forms are a helpful way of collecting information, having various data from different kinds of visitors, analyzing them for healthier customer relationships, and reaching high sales numbers.

However, deciding between so many options can be challenging.

To assist you in choosing the right solution, we have compiled the 12 best free form builders you can use this year.

If you hear about the form builders for the first time, you can read the first two parts and continue with the builders.

However, if you are already familiar with the form-building process, feel free to skip this part and discover the tools!

What is a Form Builder?

The form builder is software that designs and adjusts forms to have the necessary information.

In order to collect leads and manage them appropriately while you aim to increase your sales and rates, the right form builder software is crucial.

12 Best Free Form Builders to Choose From

Though there are many free-form builders in the market, we collect the most practical ones for you.

You can check them out one by one and choose the best tools that suit your need at this time.

Let's see what we have got here!

1. Popupsmart

The homepage of Popupsmart, the no code popup builder and form builder

Our first pick is Popupsmart, an easy-to-use popup builder that you can use to generate form popups.

The tool offers multiple conversion-ready templates and a highly-customizable drag-and-drop editor.

One of the best ways to build your email list and ask for customers' feedback is via form popups, and using a no-code tool like Popupsmart can help you a lot in this regard.

You can even gamify your form popups and entice users to share their data easier.


  • Smoothly add fields, including lots of inputs, checkboxes, and dropboxes.
  • Multiple audience-targeting options.
  • Setting automated email notifications.
  • The tool offers multi-step popups to boost popup forms’ engagement rate.
  • Gamification popups like spin to win and lottery ball games create interactive popup forms for your website.
  • Smart targeting solutions include URL browsing, visitor devices, browser language, traffic source, site data targeting, new or returning visitors, and HTML targeting to reach the quality lead.
  • The UI is so simple, with clear guidelines on how to start making a widget.
  • Multiple conversion-ready form-building templates.
  • Seamless integration options with Mailchimp, Active Campaign, Customer.io, Drip, Email Octopus, Sendinblue, HubSpot, Klaviyo, MailerLite, SendGrid, Zapier, Make, and Webhookand many more.


  • Limited features in the free version.
  • Watermark in the free trial popups.


  • The free plan: With 5.000 page views monthly, one popup, and one website.
  • The basic plan: Starts from $24 per month and includes 100.000 page views. Additionally, it provides unlimited popups and unlimited websites per month.
  • The pro plan: Starts from $66 per month and can be considered the best solution for professionals. This plan includes 500.000 page views per month, so big companies with many visitors can take advantage of it. Furthermore, unlimited popups and websites are included.
  • The expert plan: It starts from $108 and offers unlimited popups and unlimited websites.
  • Custom Quote: You can also get a customized pricing plan if you have more than 1M page views.

2. Cognito Forms

Cognite Forms homepage

By reaching around 121 countries, Cognito Forms has high and reasonable rates in G2.

We can order what it has as data collection, data management, integrations, logic and automation, security and compliance, and online payments.

Cognito Forms also supports inventors and works for the empowerment of the future. They aim to ease complex business processes.


  • Simple to use
  • Time-saving
  • Customization is both easy and
  • Cares about security a lot
  • Multifactor authentication: Cognito Forms asks for two-factor authentication to secure your account
  • Integrations with Zapier, Make, Microsoft Power Automate
  • Integrations with Stripe, PayPal, and Square for the payment


  • Outdated interface- it may be developed
  • Functions about redirecting and domain links can be improved
  • No live reporting option
  • Tutorials or helping documentation are needed

Pricing: Cognito Forms is a budget-friendly choice if you consider it after trying the free plan. As you will see from the pricing plans, it is a logical picking.

  • Individual: Free with 500 entries/month and one user limit.
    Pro: $15 per month with 2,000 entries.
  • Team: $35 per month with 10,000 entries.
  • Enterprise: $99 per month with unlimited entries.

3. Google Forms

The example page of Google Forms

Google Forms is the most popular tool, and you must have heard this one before we shared it with you, but it was inevitable to mention it.

Ready-made templates of Google Forms ease building the forms and collection of the leads.

Since it is not a developed tool, forms have basic features like multiple-choice and short and long answers. Therefore, you should not lead yourself to high expectations, but it can be an excellent first step.


  • Simple to develop
  • Very user-friendly
  • Integrations with Google Sheets
  • Possible to work with others by sharing
  • Creates chart when the form answers are submitted
  • Real-time reporting
  • Values for money
  • No coding needed- drag and drop


  • Limited personalization
  • Limited styling
  • Only building surveys and questionnaires
  • Sometimes, Google Forms' security is questioned

Pricing: If you have a Google account, it is high enough for you to use Google Forms for free with 15 GB Drive Secure cloud storage per user.

  • The business starter plan: $6 per month.
  • The business standard plan: $12 per month.
  • The business plus plan: $18 per month.
  • The enterprise plan: Custom quotation. You can contact the sales team for the enterprise plan’s pricing details.

4. HubSpot Form Builder

HubSpot free online form builder homepage

HubSpot Form Builder is another of the great tools that HubSpot offers.

It has basic needs and features that a form builder can present to the users.

Here you should know the pros and cons of HubSpot Form Builder.


  • Drag-and-drop functionality
  • Very informative while using
  • Simple to build forms
  • Useful for marketing needs
  • WordPress Integration
  • Probable customization
  • Assertive in converting anonymous visitors into customers
  • Filling form provides the HubSpot CRM connection- Data will be transferred to the system-
  • Email automation integrations


  • HubSpot brand stays on the form in the free version
  • Advanced features are not available in the free version
  • Not suitable for internal business or surveys
  • Limited in building forms based on country or device

Pricing: HubSpot Form Builder is budget-friendly since it provides many features without buying premium plans. Yet, if you want to try the advanced features, you need to purchase a plan.

  • HubSpot Starter Plan: Starts at $45 per month.
  • Professional Plan: Starts at $800 per month.
  • Enterprise Plan: Starts at $3,600 per month

If you want to be more economical, you might consider yearly plans as well after you examine the free version.

5. Jotform

Jotform homepage

As one of the most straightforward form builders, Jotform is highly appreciated and liked by many users.

Data mapping, HIPAA Compliance, and widgets to use, like Matrix Dynamique, Dynamic Dropdown, and Dynamic Textbox, are some of the outstanding features of Jotform.

From over 10.000 Jotform templates, you can choose the one that appeals to you and your business needs, making it easier for you to organize and fill out the sample forms. Also, you can create totally new forms if you cannot find what you are looking for among the templates.

However, if we say that we should find Jotform's pros and cons clearly, let's see!


  • Very practical to use
  • Drag and drop functionality
  • Apt to customize
  • 100+ integrations opportunity
  • Friendly UI
  • No coding at all
  • Jotform Approvals
  • PDF Editor: Jotform presents you the chance to create PDF formats to share with your friends
  • Report Builder: Building reports is more manageable with Jotform because it is also arranged with instructions on their websites for you to know.
  • Online Payments: With templates made for payments, Jotform combines embed forms, third-party integrations, HIPAA compliance, and e-signatures in one.


  • You can have difficulty dealing with your form's details, like font, size, fields, etc.
  • Support can be late if you prefer email.
  • The App Builder can sometimes lag because it is new.
  • The Microsoft Office integration could be faster when compared to other integrations.
  • Some minor problems with the mobile app interface may occur, yet the team solves them.

Pricing: There are four plans after you use them freely. Many people say that pricing plans can be rearranged again because they can be slightly pricey if they are small.

Therefore, you can examine the plans above and decide on the one for you.

  • The free plan: Starts from $34 per month and includes 25 forms, 1,000 monthly submissions.
  • The silver plan: Starts from $39 per month and provides 50 forms, 2,500 monthly submissions.
  • The gold plan: Starts from $99 per month and includes 100 forms, 10,000 monthly submissions
  • You can also contact the sales team to get the enterprise plan.

6. Microsoft Forms

The landing page of Microsoft Forms

Microsoft Forms is considered an advanced version and a good alternative to Google Forms.

We consider it advanced because it integrates with Excel, which leads us to have more periodic tables.

Let's see what is different and the same!


  • Chance of sharing and working together
  • Real-time data record
  • Opportunity of personalization
  • Data organization
  • Various language options
  • Integrations with Microsoft Office suite
  • Available customer satisfaction surveys


  • Needs Internet to work properly
  • Limited integrations
  • Limited customization
  • During the duplication, not all info is included

Pricing: It is free if you have a Microsoft account, so it is the same with Google Forms. Again, if you want to try the Microsoft tools themselves and more, it will still be affordable and logical.

  • Microsoft 365 Family: $99.99/year
  • Microsoft 365 Personal: $69.99/year

7. Paperform

The homepage of Paperform

With distinct, beautiful forms, Paperform offers what the others do not because no one of the tools has been as much confident as Paperform.

It has many comparison lists on its websites because they know what they have and lack.

Moreover, Paperform aims to be more than only a form-building tool because they sell and solves future problems by collecting and analyzing.

Is this all? _No, of course. Here are the qualities!_


  • Simple to use
  • Drag-and-drop functionality
  • Friendly UI
  • Advanced customization opportunity
  • Adding new media and elements to the forms
  • Calculation fields
  • Conditional logic
  • Managing inventory
  • Training videos to help
  • Mobile-friendly to use


  • Limited integrations
  • A bit learning curve
  • Customer service sometimes does not give answers to your questions
  • Viewing email lists and scrolling to see all are pretty hard
  • The customers wish for more templates

Pricing: After having tried the 14 days free trial, if you want to experience more and have more, here is the Pricing of Paperform.

  • The essentials plan: Starts from $20 per month and includes 10,000 form views, 1,000 submissions.
  • The pro plan: Starts from $40 per month and provides 10,000 submissions.
  • The agency plan: Starts from $135 per month and provides unlimited submissions.

8. SurveyMonkey

The homepage of SurveyMonkey, vthe form builder tool

Designing surveys and creating survey templates are easier with SurveyMonkey because it is totally done for the making of surveys.

Over 335.000 customers use SurveyMonkey, and the trust rate is too high.

Though it has many good features, it has disadvantages as well.


  • Drag-and-drop functionality
  • Collaboration for creating questions
  • Customized questions
  • Question bank
  • Customized designs
  • Easy UI
  • Mobile responsive
  • Net Promoter Score


  • Limited additions in the free plan
  • Only 10 questions in the free plan
  • Only 40 templates in the free plan
  • Long survey weblink
  • Customer service development
  • Designs need to have newness

Pricing: Using the first steps of SurveyMonkey is free but limited. Therefore, you know what to do, but you need to upgrade your plan if you are content with the tool. By upgrading your data, you will have the chance to export your data. So, here are the pricing plans you might want to consider.

ADVANTAGE TEAM: $25 / user / month

PREMIER TEAM: $75 / user / month


9. Typeform

The homepage of Typeform

Typeform has a very similar webpage to Paperform; however, they have distinct features.

It presents fun, intuitive, and interactive forms, and it is considered highly good for conversational data collection.

Typeform gathers information and transfers it to your CRM system through integrations with its pre-made templates.


  • New-looking interface
  • No learning curve
  • Clean UI
  • Dynamic form questionnaire
  • Accessible report and data summary
  • Delighted user experience
  • Simple customization
  • Integrations with Slack, Zapier, HubSpot, and many
  • Adding to the CRM database


  • Test mode can be added
  • The interface can sometimes lag
  • Integration with Airtable can be expanded
  • Difficult API-based integrations

Pricing: Free plan also serves well, but to reach more opportunities, you can choose among the plans below, although it is considered a little pricey.

  • Basic plan: 25 USD /monthly billed yearly or 29 USD /monthly
  • Plus plan: 50 USD /monthly billed yearly or 59 USD /monthly
  • Business plan: 83 USD /monthly billed yearly or 99 USD /monthly

10. Woorise

The homepage of Woorise

Woorise is an all-in-one lead generation and marketing tool with various field types, interactive templates, and real-time email notifications.

It integrates with Zapier, Hubspot, and Google Analytics for data management and PayPal and Stripe for payment options.

To give you more knowledge about Woorise, here are the pros and cons!


  • Appealing campaigns
  • Drag-and-drop functionality
  • Publishing in different forms
  • Personalized email notifications
  • Training options are available
  • A single account can deal with all
  • Interactive calculators
  • Renewal of templates regularly
  • User-friendly product
  • Mobile responsive
  • Geo-targeting
  • Fraud detection
  • Multi-factor authentication


  • A coupon lead generation campaign can be developed
  • Integrations can be expanded
  • Integrations with social media accounts should be reconsidered
  • Development of customization
  • Custom domain feature is wished to the plans besides the Pro plan.

Pricing: The free plan is available with email support and 500 entries. Eventually, it offers 3 plans with features that increase with the price.

  • The Basic plan: starts at $23 per month.
  • The Grow plan: starts at $39 per month.
  • The Pro plan: starts at $79 per month.

11. Wufoo

The homepage of Wufoo

Wufoo is a tool that belongs to SurveyMonkey, and it is an award-winning product.

As a no-coding tool, Wufoo does not only deal with building forms but also builds a database, interface, and easy customization.

What about the other features of Wufoo? Just here!


  • Simple user interface
  • Drag-and-drop functionality
  • Creating live reports
  • Custom reports and data export options
  • Real-time notifications
  • Integrations with Zapier, Mailchimp, Google Sheets
  • Workflows automation
  • Cares about the security
  • Training options are available


  • They need freshness
  • Archiving is problematic
  • The interface can be improved since it is outdated
  • The report builders sometimes have cut-offs

Pricing: It is a cost-effective tool for many. If you decide to choose and like Wufoo after you try the free version, you can choose from different options:

  • Starter plan: $14 .08 per month
  • Professional plan: $29 .08 per month
  • Advanced plan: $74 .08 per month
  • Ultimate plan: $183 .25 per month

12. Zoho Forms

The homepage of Zoho

When you build forms through Zoho Forms, you can integrate them into the CRM system and use them for your need.

Your entries can be defined with visual analytics; conversion rates and response errors are given by Zoho as well.

Zoho has much more than that, like…


  • Works offline as well
  • Mobile responsive
  • Real-time notifications
  • Integrations with other Zoho products
  • Compatible with over 500 applications
  • UTM tracking for data tracking sources


  • The "Powered by Zoho Forms" footer is removed when you upgrade your plan
  • Not easy customization
  • Need to develop customization
  • Learning curve
  • Need to have more integrations except for Zoho

Pricing: The tool is free for 3 forms, unlimited reports, and 500 submissions per month, but when you upgrade your plan and have new features, you will start to pay.

  • The basic plan: Starts from €6 per month and includes one user, unlimited forms, 10,000 submissions.
  • The standard plan: Starts from €15 per month and includes ten users, unlimited forms, 25,000 submissions.
  • The professional plan: Starts from €30 per month, and it provides 25 users, unlimited forms, 75,000 submissions.
  • The premium plan: Starts from €60 per month. It includes 100 users, unlimited forms, 150,000 submissions.

Frequently Asked Questions

Here are some answers to common questions we have prepared regarding these free-form builders, but please feel free to ask us any further questions in the comment section.

What are the Form Builder Key Features?

Firstly, you should determine your priorities and choose according to them. Here are the factors you must consider before making a decision:

  • Automating the business
  • Automating workflow management
  • Making the user experience better
  • Data entry and gathering
  • Safe and secure integrations
  • Lead generation optimization
  • Advancing the CRM

What are Some Famous Form Types?

  • Registration Forms
  • Quote Forms
  • Application Forms
  • Petition Forms
  • Employment Forms
  • Feedback Forms
  • Evaluation Forms
  • Lead Generation Forms
  • Content Forms
  • Tracking Forms

What is the Best Free Form Builder?

Considering all the free-form builders, it is highly tough to choose because they all have advantages and disadvantages. However, if we focus on usability, popularity, and richness in terms of features, we should choose either Google Forms or Jotform.

Paperform is the chicest one because you have many alternatives to customize your forms in it.

You may choose Zoho Forms if you would like to work anywhere in an offline way.

What is the Most Advantageous Form Builder In Language Sense?

Language is one of the most determining factors in form building. Therefore, the more language the software has, the more advantageous you can be.  The pages initially share their language preferences so that you can choose accordingly.

  • Cognito Forms: more than 20 languages
  • Google Forms: No support for multiple languages
  • HubSpot Form Builder: 6 languages
  • Jotform: 16 languages
  • Microsoft Forms: 11 languages
  • Paperform: 1 language per form
  • Popup Form Builder- Popupsmart: 1 language per form
  • SurveyMonkey: 50+ languages
  • Typeform: 1 language per form
  • Woorise: All languages
  • Wufoo: 46 languages
  • Zoho Forms:10 languages

5. What are the Functions of Form Builders?

  • Creation of forms or presenting templates
  • Gathering of data for professional or daily doings
  • Informing with notifications for the filling of the forms
  • Collecting answers in one file and examining them easily
  • Sharing with your work team and evaluating
  • Notifying from mobile if available

Wrapping- Up

To wrap it up, these 12 free form builders you met today can contribute to your work by increasing your marketing rates and advancing your data.

Also, though all these solutions have free versions, so even with limited resources you can have a great tool by your side to help you in collection forms and quality leads.

You can also have premium plans and use their advanced features and integration options.

We hope that at least one of them may help you when you try, and you can be satisfied with the rates you will have.