Are you looking for Sumo alternatives? We compared and listed the best email capture software tools that can be used as an alternative for Sumo.

First, let’s briefly introduce Sumo. In general terms, Sumo (developed by AppSumo) provides free tools to automate your site growth. There are several reasons why it stands out among its competitors.

However, it may be the most important one that Sumo offers a free plan. If the free plan doesn’t meet your needs, a $39/m pro plan is also available. This pro plan includes advanced analytics, e-commerce design templates, A/B test, and advanced visitor targeting.

Sumo is one of the best popup builder software, to be honest. However,  it is not the only option. According to your business plan, budget and preferences, there is more than one Sumo alternative. So, we compared Sumo alternatives for you based on the following criteria:

  • Pricing
  • Design
  • Targeting
  • Integration
  • Analytics
  • Support & Security
  • SEO

By the way, while choosing an email capture tool for your website, it’s also better to consider all of the following criteria:

  • Customization
  • User-friendly set-up
  • Mobile Compatibility
  • User Behaviour Technology
  • and of course Pricing

In previous articles, we examined what is email marketing and how it works. Now let’s dive into the subject matter and examine the best email capture software tools. In this post, we will examine the top 7 alternatives for Sumo.

1) Popupsmart

Sumo alternative popup builder Popupsmart

In terms of being an effective email capture tool, Popupsmart is the best alternative for Sumo. It is designed not only for email capturing but also for providing your site to grow with its advanced features aiming at increasing sales, and phone call traffic.

Like Sumo, one of the outstanding features of Popupsmart is the free plan it offers.

This free plan covers 5.000 pageviews, 1 website, 1 popup, and almost all targeting features and analytics. In comparison to other Sumo alternatives, Popupsmart has the best free plan options.

Of course, it is not limited to free plan options. Popupsmart also differentiates from Sumo with +26 fully customizable popup templates including video popup and cookie consent popup.

And targeting! Yes. Advanced targeting options of Popupsmart are a well-established feature of the brand. On-click, operating system, after scroll, language, and geolocation targeting are just a few examples.

We’ve said that Sumo is a little bit expensive.

When we compare Popupsmart and Sumo, there is a huge difference in terms of pricing. By purchasing $29/m you can access 100.000 page-views, unlimited websites, and unlimited popups with Popupsmart. This price is $49/m in Sumo.

Although the page-view number is the same (100.000), using Sumo costs $20 more.

If you are looking for a more wallet-friendly smart popup solution, Popupsmart would be the best option for you.

Pricing: Between $9 and $129 / m

2) Optinmonster

Sumo alternative Optinmonster

Optinmonster is one of the well-known and commonly used lead generation tools originally designed as a WordPress plugin. It specifically focuses on email list building.

Unfortunately, Optinmonster does not have a free plan like other Sumo competitors. Rather it has a free trial and you have to share your credit card information, which is not preferable for most customers. Also, even the pro plan guarantees only 250.000 page views, which is relatively low.

Additionally, as one of the weakest features, Optinmonster does not provide such a user-friendly, easy-to-use design compared to other competitors.

Pricing: $9 to $49 / m

 3) Optimonk

Optimonk popup builder tool homepage

Optimonk is another alternative for Sumo serving as conversion optimization and lead generation tool. It has advanced targeting features, truth be told. But you need to have the technical knowledge to use Optimonk options efficiently.

What is more, Optimonk has few solutions targeting sales increase, email list growth, and connection with visitors solutions. It has relatively specific and limited options compared to other Sumo alternatives.

Optimonk has also a free version for 3,000 page-views and one domain. In terms of pricing, Optimonk is relatively preferable but if you don’t purchase a pro plan there will be an Optimonk brand logo on the popups. Most of the customers would be annoyed by this old-fashioned attitude.

Pricing: $29 to $199 / m 

4) Sleeknote

Sumo alternative popup tool Sleeknote

Sleeknote is one of the most powerful tools in the market for lead generation, cart abandonment prevention, and product recommendations. With Sleeknote, you are allowed to use ready-made templates to maximize the customer conversion rate.

However, we have to say it’s a bit expensive.

It costs $79 to reach 50.000 sessions, and pricing per 100.000 page views is $90. For this reason, we can claim that Sleeknote is not much affordable compared to the other best Sumo alternatives in the market such as Popupsmart.

If you also consider the speed of the website, Sleeknote is not the best option among Sumo competitors with its 714ms opening speed.

Pricing: $49 to $369 / m

5) Hellobar

Hellobar popup service homepage

Like Optinmonster, Hellobar is more email list building-oriented tool, rather than whole e-commerce solutions.

Compared to the other conversion rate optimization tools, Hello Bar is more of a simple tool with fewer options. For example, you can create Yes/No questions by Hellobar which you can ask customers and deliver custom messages based on their answers.

It meets the simple yet effective needs of email marketing. And of course, according to your aim, it can be preferable to use basic solutions as an alternative.

Maybe you don’t want to make an effort to use complicated email capture tools. However, there are also easy-to-use no-code tools serving the same purpose offered by Popupsmart. Having a popup can be simple and more effective at the same time.

Even if Hellobar does not provide powerful options, the free plan only offers device-type targeting. We think that it’s a little bit lacking approach for effective email marketing in general.

Pricing: $29 to $99 / m

6) Ninja Popups

Sumo alternative Ninja Popups for WordPress

When compared to other Sumo competitors, Ninja Popups stands as another affordable solution. It is a well-known WordPress plugin with unlimited future updates and 6-month support.

In terms of integration, it works well with several email marketing platforms like MailChimp and ActiveCampaign.

What about the weaknesses of Ninja Popup? Even if it integrates with important email capture tools, there is not enough diversity we can say. For example, it has plugins only for WooCommerce and WordPress.

Even if they have a wallet-friendly free plan, Ninja Popup has a bad reputation in terms of security which is an important criterion while choosing a site growth tool.

Pricing: $27 one-time, lifetime updates

 7) Adoric

Adoric lead generation tool

Just like Optimonk, Adoric also has the brand logo in their popups. To remove it, you have to pay at least $79 for the standard plan or $199 for the Pro plan.

It has a free plan like other Sumo alternatives such as Popupsmart and Optinmoster. However, Adoric’s free plan is only providing 5,000 page-views, including 1 website, 1 domain, and basic targeting features.

We have to hand it to Adoric, it has well-prepared advanced customization options. But these advanced options are not affordable for most website owners.

Besides, it has advanced options only open to the usage of experts with technical knowledge. No-code tools are the solution here. For example, you don’t have to be an expert to use Popupsmart’s ready-to-use popup templates.

Pricing: $29 to $199 / m


Popupsmart comes to the fore in terms of price-performance ratio compared to all the best Sumo alternatives in the SaaS market.

Of course, Sumo is still a professional CRO-oriented popup builder. However, when other criteria come into play, new generation popup builders like Popupsmart offers the same quality at a cheaper price.

The second alternative for Sumo is Optimonk. It is cheaper than Sumo but when we compare it with Popupsmart:

Optimonk charges $ 29 for 25,000 page views. Considering the same page view, it demands 4 times the price of Popupsmart.