OptinMonster, which was established in 2013 by Syed Moiz Balkhi, Thomas Griffin, and aims to turn individuals who visit your website into your customers, is a paid system that can be installed as an add-on to the WordPress. Thanks to OptinMonster, you can

  • expand your email list data,
  • increase your sales
  • and perform healthier optimization operations with the data you obtain.

OptinMonster ensures that your existing site traffic turns into subscribers, resulting in faster conversion optimization operations in a short time. Just follow the 3 small steps to use the system.

What Does Optinmonster Do and How Does It Work?

You can follow the three steps below to operate the system that transforms the traffic on the website into permanent followers by allowing visitors to leave data:


Create an impressive campaign that will attract the attention of your customers. Thanks to OptinMonster, you don’t need to know the coding language to make this design. You can choose one of the template options previously designed by OptinMonster and fill the template with your own content.


The biggest promise of OptinMonster is to bring you together with the customer mass you demand in the fastest way. For this, you can choose who you want to address by using the special targeting and segmentation tool.

what is optinmonster

The user who revisits your site will encounter a personalized advertisement template and examine the advantage offered specifically to him or her. In this way, an extra relationship will be established between the customer and the company.


Thanks to OptinMonster, you can immediately test the results of your optimization work and use advanced analysis tools. You will be able to access customized analysis by selecting the different campaigns you create one by one. You can easily view the following analysis of the campaign:

  1. Visitors
  2. Conversion Rate
  3. Conversions
  4. Split Tests

You can also limit your detailed analysis by date or duration and get more customized results.

What Else Optinmonster features have?

Exit-Intent® Technology

This new generation of technology detects when the user is about to leave the site and convinces the user at the right time to advertise the user on the site.

optinmonster exit intent trigger

Targeting Page Level

With the campaigns and advertisements you will create specifically for the pages you select, you can allocate resources to your specific goals and get a high return.

A / B Test

Thanks to the A / B testing module you can use to optimize your conversion rates, you can see which campaigns and preferences work on customers and develop your strategy.

optinmonster a/b test

Integrable Services

OptinMonster can be easily integrated with other email and marketing tools you can use for your website. For example, some of these can be listed as Campaign Monitor and MadMimi, Infusionsoft, iContact, GetResponse, FeedBlitz, Mailpoet, OntraPort, AWeber, MailChimp.

References of Optinmonster

Optinmonster has been used on over 1 million websites so far. Some of the popular successful brands can be listed as follows:

  1. Patreon
  2. Pinterest
  3. Clickbank
  4. Harward University
  5. Trip Advisor
  6. Bare Necessities
  7. Coupons.com
  8. Experian
  9. American Express
  10. Cub Cadet
  11. McAfee

Optinmonster Alternatives

If you want to review comparisons with services similar to optinmonster services, you can visit these sites.

Popupsmart: Optinmonster Alternative

Sleeknote: Optinmonster Alternative

Optimonk: Optinmonster Alternative